Signage

Signage comes from an ongoing desire to do text based work. Ultimately these will be temporal installations that I’ll photograph as a record of them actually happening. The difficulty will be to make it mean something without degenerating into pessimism.

I’m thinking I can buy a typical marketing sign like the one below for about $1000.00. I can then dissemble and drive it around to different locations, set it up and install some humorous but poignant verbiage. I don’t have anything perfectly planned, but the first one might involve a car dealership, or a luxury car and text to suit along the line of “A car does not make you a better person”.

I may have just come upon a new direction for the whole thing in writing that. I can imagine other similar wording like “Violence does not make you a better person”, “Intolerance does not make you a better person”. The only thing I can see that might be slightly problematic with these is that they might read as overly religious or proselytizing. But that could also be more interesting. Here’s a few more… “Money doesn’t make you a better person”, “Gambling doesn’t make you a better person” and Anger doesn’t make you a better person”

I can see these in front of race tracks, police stations, car dealerships, schools, etc.

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Wordplay

Wordplay is an appropriation of street art. It’s about fonts, text, language, semiotics, symbol and communication.

In large white letters—four to six feet tall—paint the exposed sides of buildings or walls with text. I could either solicit approval from business and building owners or even petition the city for locations to execute. The city route would take years, the building owner route makes sense.

The idea would be to explore different ideas through font. It’s sort of a play on graphic design, but I think it relates more to other text based work, semiotics and philosophy. That’s not to suggest these are completely serious works. I hope there’s a chance that many people could decode these simple messages and that some of the work would elicit thought in a straightforward manner.

The trick will be to utilize language and symbol and not just revert to the cheap parlour tricks

Helvetica in Arial or Arial in Helvetica

White, Grey, Black

English in French, French in English

SUBTRAC      T

DISTANCE in both perspective and aerial perspective done in sky blue

UNFINISHE

- uppercase, LOWERCASE

straight

Sans Serif in Serif

Serif in Sans Serif

Semaphore in Semaphore

GRAFFITI  in some lettering the city uses

VERTIGO from above looking down the letters

pruh-nouns (Pronounce)

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