Signage comes from an ongoing desire to do text based work. Ultimately these will be temporal installations that I’ll photograph as a record of them actually happening. The difficulty will be to make it mean something without degenerating into pessimism.
I’m thinking I can buy a typical marketing sign like the one below for about $1000.00. I can then dissemble and drive it around to different locations, set it up and install some humorous but poignant verbiage. I don’t have anything perfectly planned, but the first one might involve a car dealership, or a luxury car and text to suit along the line of “A car does not make you a better person”.
I may have just come upon a new direction for the whole thing in writing that. I can imagine other similar wording like “Violence does not make you a better person”, “Intolerance does not make you a better person”. The only thing I can see that might be slightly problematic with these is that they might read as overly religious or proselytizing. But that could also be more interesting. Here’s a few more… “Money doesn’t make you a better person”, “Gambling doesn’t make you a better person” and Anger doesn’t make you a better person”
I can see these in front of race tracks, police stations, car dealerships, schools, etc.